The Dad Bag on the sand at golden hour, cased by a crew of seagulls - AI render

First run — 24 bags only

Bag Dads

Built for the realities of dad life. Same material as your Crocs. Hose it out.

Browse the Dad Kit

SAME MATERIAL AS YOUR CROCS · HOSE IT OUT · FITS THE WHOLE FAMILY'S CHAOS · FIRST RUN: 24 BAGS · SOLD BY TWO ACTUAL DADS ·

The whole catalogue. All four things.

The Full Kit — black EVA tote with clip-in cup holder and phone stand, AI render

The Full Kit — Tote + Cup Holder + Phone Stand

The Full Kit — Tote + Cup Holder + Phone Stand
$99.95
$99.95
The Dad Bag — big black EVA beach tote with strap handles, AI render (real photos when the boat arrives)

The Dad Bag — Big Black Beach Tote

The Dad Bag — Big Black Beach Tote
$69.95
$69.95
Clip-in black EVA phone stand — AI render

Clip-In Phone Stand

Clip-In Phone Stand
$24.95
$24.95
Clip-in black EVA cup holder — AI render

Clip-In Cup Holder

Clip-In Cup Holder
$24.95
$24.95
The Dad Bag flat-lay on a garage floor with the real contents of dad life - AI render
The Full Kit — Tote + Cup H...$99.95 AUDThe Dad Bag — Big Black Bea...$69.95 AUDClip-In Phone Stand$24.95 AUD

Two dads. One AI. $450.

Bag Dads is an experiment: two 35-year-old dads from Brisbane handed an AI the keys to an entire bag company — the store, the ads, the words you're reading right now. We supply the bags, the beach and the questionable sunglasses. The first run is 24 bags. When they're gone, they're on a boat for six weeks. That's not a marketing tactic, it's just shipping.